Remember the magic of tuning that perfect station on your 90’s dream transistor? Let’s explore how these classics still tune into India's retail scene today. Portable media devices such as radios, MP3 players, and DVD players make up just 8% of the consumer electronics digital shelf, with radios accounting for one-third of that space.<img data-attachment="[object Object]" data-id="27055512939" height="417" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27055512939/original/tSFyKbZNs5tpkAuskauWGl4aIjAqEBcn_g.png?1726485409" style="" width="624"/> Let’s discover the top brands from digital shelvesSaregama Carvaan occupies 38% of the radio shelf followed by Philips<img data-attachment="[object Object]" data-id="27055512941" height="424" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27055512941/original/eoJ7xzOo1hgN1f3Nd9FQy9z9vXcUyHD6gA.png?1726485416" style="" width="624"/> Top trending keywords on Google for radioSaregama Karva and Saregama Carvaan are among the top searches, alongside common keywords like 'radio’. The word ’Radio’ is searched 1 lac times per month.<img data-attachment="[object Object]" data-id="27055512946" height="304" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27055512946/original/nWrm1jLt-gt_JeEQHF9Gh8cQleXOppKocQ.png?1726485425" style="" width="624"/> How are the top brands priced on Amazon?<img data-attachment="[object Object]" data-id="27055514052" height="516" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27055514052/original/5GZRipwCMZZ4VmQoRve6Zmbe_-20Upz4hw.png?1726486816" style="" width="624"/> Blending retro charm with modern innovation, radios continue to be part of searches and shelf space, keeping the magic of the 90s alive in today’s digital world

radios

Radios on the shelf: Keeping the 90s dream alive

<div>The beauty industry is constantly evolving, with new brands and products emerging every day.However, the deodorants & antiperspirants category is dominated by the top 3 brands: Nivea, secret and Rexona.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Flipkart.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

deodorants & antiperspirants

Top 3 brands dominate deodorants & antiperspirants market with Over 50% market share

<div> Dettol's shelf space in the Disinfectant Sprays & Liquids category is nothing short of remarkable, outpacing the average by a staggering 10 times. The brand's commanding presence has left its closest competition Savlon, trailing behind by an impressive 5 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Dettol in the Disinfectant Sprays & Liquids market. </div>

Brands share of shelf w.r.t category avg.

disinfectant sprays & liquids

Dettol reigns supreme: Dominant shelf presence in Disinfectant Sprays & Liquids

Search performance of Surf Excel has an impact on brand’s market share in Blinkit.This trend has been consistent for the past 6 months.Surf Excel's products appear in top organic search results for keywords easy wash powder detergent, long lasting fragrance powder detergent and long lasting freshness powder detergent.

Market Share & Share Of Search

market share

share of search

market share & share of search

powder detergent

Surf Excel's search popularity in Blinkit impacts its market share on the platform

<div> Presto has made a big impact on the Bathroom Cleaners market, making it onto the top shelf this month. Amazon has played a major role in the brand's success, contributing to its rise to the top. Presto's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of Presto will be worth watching in the coming months. </div>

Radios on the shelf: Keeping the 90s dream alive

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Sep '24