Lip care is evolving from a basic moisturizing step into a more targeted part of everyday skincare. Consumers are increasingly looking for products that do more than simply hydrate their lips  from addressing chapping and pigmentation to offering UV protection and adding a touch of colour. Top Brands :  Dot &amp; Key leads the category, followed by WishCare and Vaseline maintaining a strong position, reflecting the enduring demand for trusted moisturizing and protective lip care. <img data-attachment="[object Object]" data-id="27072103018" height="255" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27072103018/original/5kr4dAaoCLFFSMqYBuK87_uWQ4zOELKR0w.png?1788236934" style="border-style: none;border-color: currentcolor;border-image: none;" width="624"/> Colour Preference :  Pink is the clear favourite, followed by white and red. The dominance of pink suggests a preference for subtle, natural-looking colour while still delivering the functional benefits of lip care. Tinted balms and treatment products can therefore occupy an attractive middle ground between skincare and everyday makeup. <img data-attachment="[object Object]" data-id="27072103020" height="256" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27072103020/original/KrOFgz4SdmRhHZ_HeZrv9QVk_iVwue4Gjg.png?1788236945" style="border-style: none;border-color: currentcolor;border-image: none;" width="593"/> Consumer Concerns :  Chapped lips tops the consumer concerns, products that hydrate, nourish and protect the lips continue to have the strongest underlying demand. <img data-attachment="[object Object]" data-id="27072103021" height="353" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27072103021/original/ZTbZsNwAtpr93BzQC2N1GNpBVMq-O8LhMg.png?1788236954" style="border-style: none;border-color: currentcolor;border-image: none;" width="624"/>Lip care is becoming an increasingly important part of everyday skincare, moving beyond basic moisturization to protection, treatment and beauty. While chapped lips remain the leading concern, interest in UV protection and pigmentation care highlights evolving consumer needs. At the same time, the preference for tinted and visually appealing products is bringing lip care closer to makeup, creating opportunities for brands to combine skin benefits with beauty appeal.

lip care & protection

Lip Care Decoded: Top Brands, Shades & Consumer Concerns

<div> Harpic's shelf space in the Bathroom Cleaners category is nothing short of remarkable, outpacing the average by a staggering 7 times. The brand's commanding presence has left its closest competition Lizol, trailing behind by an impressive 5 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Harpic in the Bathroom Cleaners market. </div>

Brands share of shelf w.r.t category avg.

bathroom cleaners

Harpic reigns supreme: Dominant shelf presence in Bathroom Cleaners

<div>The baby industry is constantly evolving, with new brands and products emerging every day.However, the baby food category is dominated by the top 4 brands: Aptamil, similac, Cerelac and Nestlé.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

baby food

Top 4 brands rule the baby food market with over 50 % share

<div> Indewild has made a big impact on the Lip Care market, making it onto the top shelf this month. Nykaa has played a major role in the brand's success, contributing to its rise to the top. Indewild's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of Indewild will be worth watching in the coming months. </div>

Share of shelf growth to secure a position in top shelf.

lips

Indewild shakes up Lip Care market with top shelf presence on Nykaa

<div> Nivea makes its first move into the Soaps market, establishing itself after having no market presence for the last 5 months. With the backing of Flipkart, the brand is already seeing early progress, setting the stage for further success. Nivea's debut hints at the ability to attract consumer interest. Consumers now have an exciting new choice in the dynamic Soaps market. </div>

Lip Care Decoded: Top Brands, Shades & Consumer Concerns

Sep '26

Aug '26

Aug '26

Aug '26

Aug '26