<p dir="ltr" style="margin-bottom: 0pt;"><span style="color: rgb(64, 64, 64);">Quick commerce plays the hyperlocal game, in this series we are analyzing different platforms, categories and the price-pack architecture vs the leading brands. </span></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(64, 64, 64);">Let us pick the biggest product range - juices &amp; cold drinks from the leading category - grocery for Instamart, Mumbai and start decoding the price-pack play and the leading brands.</span></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(64, 64, 64);"><span style="color: rgb(64, 64, 64);"><span style="border:none;display:inline-block;overflow:hidden;"><img data-attachment="[object Object]" data-id="27062271784" height="304" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27062271784/original/i6dMNIt3dOXmhFZSl_g_6ZeF8D3uDDik8Q.png?1748843390" style="" width="624"/></span></span></span><br/></p><p dir="ltr" style="margin-bottom: 0pt;"><span style="color: rgb(64, 64, 64);">Juices are ready-to-have category and a leading one on Quick commerce.</span></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(64, 64, 64);"><strong>4 brands own a 45% of the juice aisle listing.</strong></span></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(64, 64, 64);"><span style="color: rgb(64, 64, 64);"><span style="border:none;display:inline-block;overflow:hidden;"><img data-attachment="[object Object]" data-id="27062271792" height="416" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27062271792/original/6X1vu1FX1cdFt-kcFx3BBJPZ-YmPw9rXbw.png?1748843398" style="" width="624"/></span></span></span><br/></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(64, 64, 64);"><span dir="ltr" style="color: rgb(64, 64, 64);"><strong>Decoding price-pack sweetspot</strong></span></span></p><p dir="ltr" style="margin-bottom: 0pt;"><span style="color: rgb(64, 64, 64);">The price and pack size data from the listings can be categorized into four segments - daily sips, family size, large format, and specialty sips. The 250 ml pack size is the most commonly listed, while 1L stands out as the prominent family pack.</span></p><p dir="ltr" style="margin-bottom: 0pt;"><span style="color: rgb(64, 64, 64);">Pricing-wise, the sweet spot falls between ₹0.15 to ₹0.25 per millilitre. Raw Pressery maintains a strong presence across all pack types. Real and Frooti dominate both daily sips and family size segments.</span></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(64, 64, 64);">Meanwhile, emerging brands like Thirty3, Pluckk, and CocoCharge lead the higher price-per-millilitre category, targeting premium and specialty consumers.</span></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(64, 64, 64);"><span style="color: rgb(0, 0, 0);"><span style="border:none;display:inline-block;overflow:hidden;"><img data-attachment="[object Object]" data-id="27062271795" height="293" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27062271795/original/ZtJP_TxVmgJT9f1nQhWz1H3B3MDvIRtrwg.png?1748843412" style="" width="624"/></span></span></span><br/></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(64, 64, 64);"><span dir="ltr" style="color: rgb(0, 0, 0);">Mumbai’s Instamart juice aisle reveals key price-pack strategies driving quick commerce. With four brands owning nearly half the shelf and emerging names dominating premium segments, the competition is intense. The big question remains - how will shifting price points and pack sizes reshape Mumbai’s juice choices next? Watch out this space for more.</span></span></p>

<div><p>From the Brand<br><style>  url("https://www.bbassets.com/static/froala_style_v2.min.css"); </style>
        </p><div>
            <p><a> <img> </a><a> <img> </a><a> <img> </a><a> <img> </a></p>
<div>About the Product</div>
<div> </div>
<div>
<div>A glass of coconut water a day keeps the doctor away. Fresho brings you a refreshing experience with a bottle of natural tender coconut water. Quench your thirst and enlighten your body with goodness. Leave the mess and fuss of popping open a tender coconut. You can just open the cap and sip the delicious sweetness whenever you please. It’s a perfect option to hydrate yourself while working out, when at the office, or travelling. Explore Fresho's full range of Juices, Syrups, Concentrates and enjoy.</div>
</div>
<p>Benefits:</p>
<ul>
<li>Rich in vitamins, minerals and electrolytes.</li>
<li>Boosts your energy when you feel tired or dehydrated.</li>
<li>Excellent alternative for fruit juices.</li>
<li>Coconut water contains natural sweetness thus one can avoid calories from added sugar.</li>
<li>Great for skin health.</li>
<li>Promotes overall well-being.</li>
</ul>
        </div><br><br>Ingredients<br><style>  url("https://www.bbassets.com/static/froala_style_v2.min.css"); </style>
        <div>
            Tender Coconut Water And Bio-preservative (INS234).
        </div><br><br>Nutritional Facts<br><style>  url("https://www.bbassets.com/static/froala_style_v2.min.css"); </style>
        <div>
            <p>Per 100 g-:</p>
<ul>
<li>Energy - 18 kcal</li>
<li>Carbohydrate - 4.5 g</li>
<li>Total Sugar - 4.5 g</li>
<li>Proteins -0.05 g</li>
<li>Sodium - 25 mg</li>
<li>Potassium - 340 mg</li>
<li>Calcium - 30 mg</li>
<li>Magnesium - 10mg</li>
</ul>
        </div><br><br>How to Use<br><style>  url("https://www.bbassets.com/static/froala_style_v2.min.css"); </style>
        <div>
            <ul>
<li>Remove the cap, rupture the seal and drink it up.</li>
<li>You can use coconut water to make delicious mocktails.</li>
<li>Squeeze a slice of lemon into the coconut water to reduce body heat.</li>
<li>Storage Information: Store in clean, dry, hygienic conditions.</li>
</ul>
        </div><br><br>Other Product Info<br><style>  url("https://www.bbassets.com/static/froala_style_v2.min.css"); </style>
        <div>
            EAN Code: 40216129 <br> FSSAI Number: 10019043002767, 10018042004358 <br> Manufacturer Name &amp; Address: GreenÃ‚Â Valley BioÃ‚Â Naturals Pvt.Ã‚Â Ltd., 12-216, New AN paliyam, Nandavanam Palayam (PO), Dharapuram(TK),Tirupur-638702 <br> Marketed by: Supermarket Grocery Supplies Private Limited, Fairway Business Park, EGL, Challaghatta, Domlur, Bengaluru, 560071 <br> Country of origin: India <br> Best before 24-10-2024 <br> For Queries/Feedback/Complaints, Contact our Customer Care Executive at: Phone: 1860 123 1000 | Address: Innovative Retail Concepts Private Limited, Ranka Junction 4th Floor, Tin Factory bus stop. KR Puram, Bangalore - 560016 Email:customerservice@bigbasket.com
        </div><br><br></div>

BigBasket

Tender Coconut Water - No Added Sugar, Flavours

<div><p>From the Brand<br><style>  url("https://www.bbassets.com/static/froala_style_v2.min.css"); </style>
        </p><div>
            <p><a> <img> </a><a> <img> </a><a> <img> </a><a> <img> </a></p>
<div>About the Product</div>
<div> </div>
<div>
<div>A glass of coconut water a day keeps the doctor away. Fresho brings you a refreshing experience with a bottle of natural tender coconut water. Quench your thirst and enlighten your body with goodness. Leave the mess and fuss of popping open a tender coconut. You can just open the cap and sip the delicious sweetness whenever you please. It’s a perfect option to hydrate yourself while working out, when at the office, or travelling. Explore Fresho's full range of Juices, Syrups, Concentrates and enjoy.</div>
</div>
<p>Benefits:</p>
<ul>
<li>Rich in vitamins, minerals and electrolytes.</li>
<li>Boosts your energy when you feel tired or dehydrated.</li>
<li>Excellent alternative for fruit juices.</li>
<li>Coconut water contains natural sweetness thus one can avoid calories from added sugar.</li>
<li>Great for skin health.</li>
<li>Promotes overall well-being.</li>
</ul>
        </div><br><br>Ingredients<br><style>  url("https://www.bbassets.com/static/froala_style_v2.min.css"); </style>
        <div>
            Tender Coconut Water And Bio-preservative (INS234).
        </div><br><br>Nutritional Facts<br><style>  url("https://www.bbassets.com/static/froala_style_v2.min.css"); </style>
        <div>
            <p>Per 100 g-:</p>
<ul>
<li>Energy - 18 kcal</li>
<li>Carbohydrate - 4.5 g</li>
<li>Total Sugar - 4.5 g</li>
<li>Proteins -0.05 g</li>
<li>Sodium - 25 mg</li>
<li>Potassium - 340 mg</li>
<li>Calcium - 30 mg</li>
<li>Magnesium - 10mg</li>
</ul>
        </div><br><br>How to Use<br><style>  url("https://www.bbassets.com/static/froala_style_v2.min.css"); </style>
        <div>
            <ul>
<li>Remove the cap, rupture the seal and drink it up.</li>
<li>You can use coconut water to make delicious mocktails.</li>
<li>Squeeze a slice of lemon into the coconut water to reduce body heat.</li>
<li>Storage Information: Store in clean, dry, hygienic conditions.</li>
</ul>
        </div><br><br>Other Product Info<br><style>  url("https://www.bbassets.com/static/froala_style_v2.min.css"); </style>
        <div>
            EAN Code: 1214885 <br> FSSAI Number: 10019043002767, 10018042004358 <br> Manufacturer Name &amp; Address: GreenÃƒâ€šÃ‚Â Valley BioÃƒâ€šÃ‚Â Naturals Pvt.Ãƒâ€šÃ‚Â Ltd., 12-216, New AN paliyam, Nandavanam Palayam (PO), Dharapuram(TK),Tirupur-638702 <br> Marketed by: Supermarket Grocery Supplies Private Limited, Fairway Business Park, EGL, Challaghatta, Domlur, Bengaluru, 560071 <br> Country of origin: India <br> Best before 24-10-2024 <br> For Queries/Feedback/Complaints, Contact our Customer Care Executive at: Phone: 1860 123 1000 | Address: Innovative Retail Concepts Private Limited, Ranka Junction 4th Floor, Tin Factory bus stop. KR Puram, Bangalore - 560016 Email:customerservice@bigbasket.com
        </div><br><br></div>

<div><p>About the Product<br>
        </p><div>
            <p>Grapefruit- The great fruit! With Vitamin C &amp; fibre, grapefruit also has a low glycemic index that prevents blood sugar spikes. This tarty, tasty juice is a breakfast favourite.</p>
        </div><br><br>Ingredients<br>
        <div>
            <p>Grapefruit Juice (99.9%), Citrus Fibre</p>
        </div><br><br>Storage and Uses<br>
        <div>
            Best served chilled.<br>After opening, refrigerate &amp; consume within 2 Days.
        </div><br><br></div>

Raw Pressery Cold Extracted Juice - Grapefruit, 2x1 L Multipack 

Amazon

Sprite Soft Drink PET Bottle, 750 ml

<p> <span>Drive away all your Monday blues and turn your Fridays into Friyays with Maaza mango drink. Synonymous with the very spirit of mangoes, Maaza lets you enjoy the moments of carefree indulgence. This mango drink is universally loved for its taste, colour, thickness and wholesome properties. Made from real mango pulp of hand-picked real Alphonso mangoes, this ready-to-serve fruit drink offers a fulfilling experience down to the last sip. Whether it’s about bringing the joy of mango to your celebrations, enjoying a yummy escape on crazy hectic days, turning frowns upside down and opening up hearts, Maaza is your go-to drink for life’s little moments. It is every mango lover’s first choice, so if you are a mango lover too, then just simply sit, unwind and enjoy aam ka magic in every sip. Storage Instructions: Store in a cool &amp; dry place, away from direct sunlight. After opening, keep refrigerated under hygienic conditions &amp; consume within 5 days. Shake well before serving.</span>  </p>

Maaza Mango Drink, Original Flavour, 1.2 L PET Bottle

Best selling products

juices & soft drinks

What Mumbai buys in juices category: A deep dive into Instamart’s Price-Pack-Brand mix

<div> <p> <b>Harpic</b>'s shelf space in the Bathroom Cleaners category is nothing short of remarkable, outpacing the average by a staggering <b>4</b> times.</p> <p>The brand's commanding presence has left its closest competition <b>Presto</b>, trailing behind by an impressive <b>68</b> times in terms of its share of shelf.</p> <p>These figures are a testament to the unwavering popularity and success of <b>Harpic</b> in the Bathroom Cleaners market.</p> </div>

Brands share of shelf w.r.t category avg.

bathroom cleaners

Harpic reigns supreme: Dominant shelf presence in Bathroom Cleaners

<div><p>The <b>home care</b> industry is constantly evolving, with new brands and products emerging every day.</p><p>However, the <b>laundry detergents</b> category is dominated by the top <b>3</b> brands: <b>Surf Excel, Ariel and Tide</b>.</p><p>These powerhouses hold more than <b>50%</b> of the market share and maintain this dominance consistently across leading merchants such as <b>Amazon and Blinkit</b>.</p><p>This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</p></div>

Top brands market share

laundry detergents

Top 3 brands dominate laundry detergents market with Over 50% market share

<div> <p> In Jun'25, <b>Surf Excel</b> saw a boost in its shelf share, reaching <b>81%</b>, which secured the brand's position as the <b>1st</b>-highest ranked brand in terms of shelf space for Detergent Capsules & Tablets.</p> <p> This represents a significant increase from its May'25 shelf share of <b>49%</b>.</p> <p> <b>Blinkit</b> emerged as the primary merchant responsible for this growth in Surf Excel's shelf presence.</p> </div>

Share of shelf growth from May'25 - Jun'25

detergent capsules & tablets

Surf Excel takes the crown: Best in sales among top Detergent Capsules & Tablets brands

<div> <p> <b>Mamaearth</b> has made a big impact on the <b>Baby Care Gift Packs</b> market, making it onto the top shelf this month.</p> <p> <b>Amazon</b> has played a major role in the brand's success, contributing to its rise to the top. Mamaearth's debut on the top shelf showcases its high-quality products and growing popularity among consumers.</p> <p>This highlights the competitive nature of the market and offers consumers more options. The future success of Mamaearth will be worth watching in the coming months.</p> </div>

What Mumbai buys in juices category: A deep dive into Instamart’s Price-Pack-Brand mix

Jul '25

Jun '25

Jun '25

Jun '25

Jun '25