Remember the magic of tuning that perfect station on your 90’s dream transistor? Let’s explore how these classics still tune into India's retail scene today. Portable media devices such as radios, MP3 players, and DVD players make up just 8% of the consumer electronics digital shelf, with radios accounting for one-third of that space.<img data-attachment="[object Object]" data-id="27055512939" height="417" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27055512939/original/tSFyKbZNs5tpkAuskauWGl4aIjAqEBcn_g.png?1726485409" style="" width="624"/> Let’s discover the top brands from digital shelvesSaregama Carvaan occupies 38% of the radio shelf followed by Philips<img data-attachment="[object Object]" data-id="27055512941" height="424" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27055512941/original/eoJ7xzOo1hgN1f3Nd9FQy9z9vXcUyHD6gA.png?1726485416" style="" width="624"/> Top trending keywords on Google for radioSaregama Karva and Saregama Carvaan are among the top searches, alongside common keywords like 'radio’. The word ’Radio’ is searched 1 lac times per month.<img data-attachment="[object Object]" data-id="27055512946" height="304" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27055512946/original/nWrm1jLt-gt_JeEQHF9Gh8cQleXOppKocQ.png?1726485425" style="" width="624"/> How are the top brands priced on Amazon?<img data-attachment="[object Object]" data-id="27055514052" height="516" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27055514052/original/5GZRipwCMZZ4VmQoRve6Zmbe_-20Upz4hw.png?1726486816" style="" width="624"/> Blending retro charm with modern innovation, radios continue to be part of searches and shelf space, keeping the magic of the 90s alive in today’s digital world

radios

Radios on the shelf: Keeping the 90s dream alive

<div>The grocery & gourmet foods industry is constantly evolving, with new brands and products emerging every day.However, the ice cream & novelties category is dominated by the top 3 brands: Amul, Kwalitywalls and Milky Mist.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

ice cream & novelties

Top 3 brands dominate ice cream & novelties market with Over 50% market share

<div> Harpic's shelf space in the Bathroom Cleaners category is nothing short of remarkable, outpacing the average by a staggering 3 times. The brand's commanding presence has left its closest competition Joff, trailing behind by an impressive 8 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Harpic in the Bathroom Cleaners market. </div>

Brands share of shelf w.r.t category avg.

bathroom cleaners

Harpic reigns supreme: Dominant shelf presence in Bathroom Cleaners

<div> Axe has made a big impact on the Deodorants & Antiperspirants market, making it onto the top shelf this month. Flipkart has played a major role in the brand's success, contributing to its rise to the top. Axe's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of Axe will be worth watching in the coming months. </div>

Share of shelf growth to secure a position in top shelf.

deodorants & antiperspirants

Axe shakes up Deodorants & Antiperspirants market with top shelf presence on Flipkart

<div> In Oct'24, Harpic saw a boost in its shelf share, reaching 79%, which secured the brand's position as the 1st-highest ranked brand in terms of shelf space for Bathroom Cleaners. This represents a significant increase from its Sep'24 shelf share of 53%. Amazon emerged as the primary merchant responsible for this growth in Harpic's shelf presence. </div>

Radios on the shelf: Keeping the 90s dream alive

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