From quick shaves to refined grooming, the segment reflects a shift toward convenience, innovation, and skin-conscious formulations.Leading brands making an impression -Gillette, Philips, and Carmesi are at the forefront, offering accessible and diverse solutions for grooming routines.<img data-attachment="[object Object]" data-id="27063359283" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27063359283/original/VUy4fnu2MaO5sTicsvVf-723f2JpYZMo6w.png?1752838030" style="" width="624"/> Consumer priorities and key concerns -Beard growth, redness, and razor-related issues like cuts and burns remain top concerns - indicating demand for sensitive-skin solutions and performance care.<img data-attachment="[object Object]" data-id="27063359276" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27063359276/original/s1lioW07P8kCYXhV6ZgGD7QHCvS2p9f_vA.png?1752838018" style="" width="550"/> What they prefer -Natural and herbal tags dominate preference, along with paraben-free and dermatologically-tested claims - indicating trust built around clean and safe grooming.<img data-attachment="[object Object]" data-id="27063359263" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27063359263/original/tGlp1bPgUqcmatno2pv67ygxF3oqq8biZA.png?1752838001" style="" width="573"/> Popular formats and functional features -From creams and foams to beard oils, formats reflect variety for different routines. USB-charged, water-proof, and travel-friendly features highlight evolving consumer expectations.<img data-attachment="[object Object]" data-id="27063359252" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27063359252/original/c2iizWQtcq0v0hLfbe9281DEHRHrRMCDBQ.png?1752837987" style="" width="624"/> In a category driven by habit and comfort, brands that combine smart design with skin-focused formulations are set to shape the grooming aisle.

Nykaa

Designed for women, Gillette Venus smooth with a touch of aloe, glides along with the curves for touchably smooth skin.Features: <ul><li>Glidestrip with a touch of aloe extracts</li><li>Flexible pivoting head to help reach tricky areas</li><li>Rounded cartridge for added safety</li><li>Mermaid shaped easy grip handle</li><li>Removes fine hair without pain and no strong chemicals</li></ul> About the Brand: Gillette Company Inc., a part of Procter & Gamble, manufactures and sells shaving products for men and women. It offers razors and blades, disposable razors and replacement blades, and pre-and post-shave products, such as shaving creams, gels, and foams, as well as skincare and after-shave products. The company also provides deodorants, antiperspirants, and body washes. Explore the entire range of <a href="https://www.nykaa.com/bath-body/female-grooming/body-razors-cartridges/c/25321?ptype=lst&id=25321" target=_blank> Body Razors & Cartridges</a> available on Nykaa. Shop more <a href="https://www.nykaa.com/brands/gillette-venus/c/3675?ptype=brand&id=3675" target=_blank> Gillette Venus</a> products here.You can browse through the complete world of <a href="https://www.nykaa.com/brands/gillette-venus/c/3675?ptype=brand&id=3675&category_filter=25321&sort=popularity" target=_blank> Gillette Venus Body Razors & Cartridges </a>.Apply soap, glide venus against hair growth, Apply moisturizer

Gillette Venus Smooth Combo Pack

Face shaving has become a popular choice of painless hair removal. Though keeping your facial razor or shaving it off is a completely personal decision, Carmesi is here for you if you choose to shave it off. The Carmesi Facial Razor for Women is an easy and painless way to get rid of unwanted hair on your face to feel confident in your skin. The stainless steel blade is completely safe and hygienic and ensures you get a precise shave each time. The anti-slip grip allows you to hold the razor firmly for a flawless result. The special zig-zag pattern of the blade gives you a shaving experience that is completely free from cuts. You can use the razor to remove unwanted hair anywhere from your face including the eyebrows, upper lip, forehead, chin and sideburns. Also, it very effectively removes peach fuzz for the smoothest results, while gently exfoliating the skin to get rid of dead skin cells. You will notice that exfoliated, hairless skin allows for better penetration of skincare products and a buttery smooth makeup application. To keep your razor free from dust and germs, it comes with a protective cap to ensure safety and hygiene.About the Brand: Carmesi celebrates womankind. The brand makes products with ingredients that are gentle, safe and kind to a woman's body. Carmesi believes in raising awareness on issues that are important for women, so we can together build a society that's more inclusive and kind. The brand educates, empowers, and encourages women in need to live a better life, through its initiative Unified In Red. Explore the entire range of <a href="https://www.nykaa.com/bath-body/female-grooming/face-eyebrow-razors/c/25322?ptype=lst&id=25322" target=_blank> Face & Eyebrow Razors</a> available on Nykaa. Shop more <a href="https://www.nykaa.com/brands/carmesi/c/5982?ptype=brand&id=5982" target=_blank> Carmesi</a> products here.You can browse through the complete world of <a href="https://www.nykaa.com/brands/carmesi/c/5982?ptype=brand&id=5982&category_filter=25322&sort=popularity" target=_blank> Carmesi Face & Eyebrow Razors </a>.<ul><li>Wash your face with a face wash and pat dry.</li><li>Apply some aloe vera gel or use a moisturizer before shaving.</li><li>Hold your skin tightly and move the razor in a downward direction while applying as little pressure as possible.</li><li>Wash the razor and place the protective cover back on.</li><li>Cleanse your face thoroughly and apply a generous amount of moisturizer.</li></ul>

Carmesi Reusable Face Razor For Women Facial Hair- 3 Razors - Instant & Painless Hair Removal

Sanfe Eyebrow touch-up Face Razor will make you switch from painful threading to pain-free removal of facial hair. Manufactured with Japanese steel it is comfortable to hold with its anti-slip grip. It precisely removes unwanted hair on eyebrows, upper lips, sideburns, peach fuzz and chin with ease. Its sleek design and protective cap make it comfortable and safe to carry while travelling. Your polished look is just minutes away! Features:<ul><li>Face razor designed to remove unwanted hair from eyebrows, upper lips, sideburns, and chin</li><li>Offers a painless way to precisely shave even the tiniest hair on face</li><li>Comes with an anti-slip grip for easy handling</li><li>Features a sleek and comfortable handle with a non-slip grip</li><li>Gives you polished and smooth skin instantly upon shaving</li><li>Portable design for quick touch-up anywhere and anytime</li></ul> Pack contains:<ul><li>Sanfe Eyebrow touch up Face Razors x 3</li></ul> About the Brand: Founded by IIT-Delhi graduates Archit Aggarwal and Harry Sehrawat, Sanfe is a well-known feminine hygiene brand that creates products such as stand-and-pee devices, intimate care products, panty liners, organic sanitary pads, pain relief roll-ons and menstrual cups. The brand is known for designing and developing products for improving female health and hygiene, launched the first-of-its-kind reusable sanitary pads, made with composite banana fiber, which can last up to two years (around 120 washes). Explore the entire range of <a href=/personal-care/feminine-hygiene/shaving-hair-removal/c/39 target=_blank> Shaving & Hair Removal</a> available on Nykaa. Shop more <a href=/brands/sanfe/c/8610?ptype=brand&id=8610 target=_blank> Sanfe</a> products here.You can browse through the complete world of <a href=/brands/sanfe/c/8610?ptype=brand&id=8610&category_filter=39&sort=popularity target=_blank> Sanfe Shaving & Hair Removal </a>.Portable design, Stainless Steel<ul><li>Step 1: Clean and wash your face</li><li>Step 2: Remove the safety cap</li><li>Step 3: Glide the razor softly downwards. Do not press too hard</li><li>Step 4: After shaving, wipe the face with a fresh towel</li></ul>

Sanfe Eyebrow Touch Up Hair Removing Face Razor for Women Reusable Instant & Painless - Pack of 3(3 Pcs)

Amazon

Carmesi Reusable Face Razor for Women Facial Hair- 3 Razors | Instant & Painless Hair Removal | For Eyebrows, Upper Lip, Forehead, Peach Fuzz, Chin and Sideburns | Dermaplaning Tool

Braun Face Mini Hair Electric Remover for Women FS1000 Explore the entire range of <a href="https://www.nykaa.com/personal-care-appliances/face-skin-tools/face-epilator/c/41?ptype=lst&id=41" target=_blank> Face Epilator</a> available on Nykaa. Shop more <a href="https://www.nykaa.com/brands/braun/c/592?ptype=brand&id=592" target=_blank> Braun</a> products here.You can browse through the complete world of <a href="https://www.nykaa.com/brands/braun/c/592?ptype=brand&id=592&category_filter=41&sort=popularity" target=_blank> Braun Face Epilator </a>.Use this trimmer to remove fine hair on the upper lip, cheeks and chin. Follow the user manual for detailed usage instructions.

Braun Face Mini Hair Electric Remover for Women FS1000

Best selling products

shaving, waxing & beard care

From shave to style: What’s driving grooming preferences

<div> Harpic bathroom cleaners category has been steadily growing, as indicated by its rising shelf share on prominent online retailers. During the five-month period from Mar'25 to Jul'25, the brands shelf space saw a significant increase of 48%, with the most notable jump of 19% observed between Apr'25 to May'25. This growth showcases the growing popularity and demand for Harpic bathroom cleaners </div>

Share of shelf(%) growth from Mar'25 - Jul'25

share of shelf

bathroom cleaners

Harpic unstoppable rise in bathroom cleaners: Sales growth since March 2025 

<div> Harpic's shelf space in the Bathroom Cleaners category is nothing short of remarkable, outpacing the average by a staggering 4 times. The brand's commanding presence has left its closest competition Presto, trailing behind by an impressive 66 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Harpic in the Bathroom Cleaners market. </div>

Brands share of shelf w.r.t category avg.

Harpic dominates shelf space as best-selling Bathroom Cleaners brand

<div>The baby industry is constantly evolving, with new brands and products emerging every day.However, the baby food category is dominated by the top 3 brands: Cerelac, Nestlé and Aptamil.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon and Flipkart.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

baby food

Top 3 brands rule the baby food market with over 50 % share

<div> Bounty has made a big impact on the Chocolate market, making it onto the top shelf this month. Bigbasket has played a major role in the brand's success, contributing to its rise to the top. Bounty's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of Bounty will be worth watching in the coming months. </div>

From shave to style: What’s driving grooming preferences

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