Beyond grooming lies a ritual of self-expression, confidence, and a touch of luxury—a canvas for personal style and statement. Step into the vibrant realm of facial &amp; body hair grooming.<img data-attachment="[object Object]" data-id="27049259859" height="205" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27049259859/original/jUDqcayeDqj5QBwBGw6w07w9-7S9sOBZ3A.png?1706104057" width="624"/> This division encompasses a variety of product types - razors, shaving foams, aftershave treatments, etc out of which razors &amp; shavers occupy around 40% of the shelf in this category.And the leading brands are: Philips, commanding the spotlight with 10% of the shelf, followed by Gillette Venus at 9%, and Carmesi at 6%<img data-attachment="[object Object]" data-id="27049259874" height="347" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27049259874/original/PQJKnCh9fpRVs6m4CMB415Y8vFFiOmVjrg.png?1706104070" width="624"/> Let’s dive into the individual product categories and uncover the prestigious brands.Razor blades: Gillette is the dominant brand, occupying 68% share in this shelf. Gillette Venus, the second most popular brand, has 16% share.<img data-attachment="[object Object]" data-id="27049259892" height="355" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27049259892/original/wmbxchdEIhTx2MvN1ec65DqcKXVP4SoQHQ.png?1706104084" width="624"/> Manual razors: Gillette Venus dominates the shelf with 29% share, followed by its parent brand Gillette with 12%. Carmesi, Sirona, Bombae and Sanfe are emerging players in the market.<img data-attachment="[object Object]" data-id="27049259896" height="363" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27049259896/original/QVuTsTODNooNjBu6rnsV2ljnhGOZTd-tVQ.png?1706104095" width="624"/> Electric shavers: The top five brands collectively control 75% of the shelf. Philips dominates with a 25% share followed by Carmesi, which has a 22% share.<img data-attachment="[object Object]" data-id="27049259925" height="359" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27049259925/original/aQDG_hvIZpTZAM8ixX2NUjsB404iM0UShQ.png?1706104114" width="624"/> Shaving foams &amp; creams: The top 2 players occupy around 50% of the trending shelf - Gillette and Bombay Shaving Company.<img data-attachment="[object Object]" data-id="27049259935" height="343" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27049259935/original/bTYjvpS4fXlhNMfhU4t6RG7BiKzcFgdXDQ.png?1706104142" width="624"/> Aftershave treatments: Old Spice is the dominant player on shelf with16% share followed by Gillette &amp; Bombay Shaving Company with 8% share each.<img data-attachment="[object Object]" data-id="27049259944" height="341" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27049259944/original/DW-RRAOghDGcVOMPb9zSkCHZd7-WUHE5uQ.png?1706104151" width="624"/>From razor blades to electric shavers, each category depicts the dominant and emerging players. Gillette, a global stalwart, thrives alongside Indian gems like Bombay Shaving Company and Carmesi. Old Spice remains an iconic brand. Carmesi, Sirona, Bombae, Wildstone and Sanfe are emerging players. These brands have a promising opportunity to diversify into related categories like hair removal creams and beard &amp; mustache care

shaving, waxing & beard care

Shelf leaders: Journeying through the elite terrain of hair removal & grooming

<div>The beauty industry is constantly evolving, with new brands and products emerging every day.However, the body scrubs category is dominated by the top 3 brands: mCaffeine, Ghar Soaps and Dove.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

body scrubs

Top 3 brands rule the body scrubs market with over 50 % share

<div> Dettol's shelf space in the Disinfectant Sprays & Liquids category is nothing short of remarkable, outpacing the average by a staggering 10 times. The brand's commanding presence has left its closest competition Savlon, trailing behind by an impressive 5 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Dettol in the Disinfectant Sprays & Liquids market. </div>

Brands share of shelf w.r.t category avg.

disinfectant sprays & liquids

Dettol reigns supreme: Dominant shelf presence in Disinfectant Sprays & Liquids

<div> L'Oréal Professionnel hair masks & packs category has been steadily growing, as indicated by its rising shelf share on prominent online retailers. During the five-month period from Dec'23 to Apr'24, the brands shelf space saw a significant increase of 251%, with the most notable jump of 103% observed between Jan'24 to Feb'24. This growth showcases the growing popularity and demand for L'Oréal Professionnel hair masks & packs </div>

Share of shelf(%) growth from Dec'23 - Apr'24

share of shelf

hair masks & packs

L'Oréal Professionnel unwavering growth: A steady increase in sales since December 2023  

<div> In Apr'24, Amul saw a boost in its shelf share, reaching 40%, which secured the brand's position as the 1st-highest ranked brand in terms of shelf space for Cheese. This represents a significant increase from its Mar'24 shelf share of 35%. BigBasket emerged as the primary merchant responsible for this growth in Amul's shelf presence. </div>

Shelf leaders: Journeying through the elite terrain of hair removal & grooming

Apr '24

Apr '24

Apr '24

Apr '24

Apr '24