Blush has evolved from being a finishing touch in makeup to an essential part of everyday beauty routines. Whether it is a subtle flush for a natural look or a highly pigmented pop of colour for a more defined makeup style, consumers are increasingly looking for blushes that combine easy application, lightweight feel and long-lasting performance. Top Brands :  Swiss Beauty emerges as the clear favourite followed by Marsbeauty and Insights. A significant 46 % falls under other brands, indicating a highly fragmented market with consumers exploring a wide range of options. <img data-attachment="[object Object]" data-id="27072102913" height="247" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27072102913/original/gecAg0W6zvJ4MeG1cLoczflevUAyRAB1UQ.png?1788236533" style="border-style: none;border-color: currentcolor;border-image: none;" width="624"/> What Consumers Prefer in Blush :  The strongest preference is for natural blush products, followed by Vegan and cruelty-free formulations highlighting growing interest in cleaner and more ethical beauty choices. <img data-attachment="[object Object]" data-id="27072102928" height="252" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27072102928/original/rxzyTwpt6JSR7592fSduCJyqURjma9veGQ.png?1788236575" style="border-style: none;border-color: currentcolor;border-image: none;" width="545"/> Key Benefits Consumers Look For :  Long-lasting performance is the most valued benefit. Consumers want their blush to maintain its colour and finish throughout the day without requiring frequent touch-ups. <img data-attachment="[object Object]" data-id="27072102937" height="361" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27072102937/original/UAWyCec_99z7Kd_dqQO-_wWdVApSWxnpzA.png?1788236590" style="border-style: none;border-color: currentcolor;border-image: none;" width="508"/> The current blush landscape shows a combination of affordability, performance and conscious beauty choices. While Swiss Beauty and Marsbeauty lead brand preference, the large share held by other brands indicates strong competition and continued experimentation among consumers. At the product level, the ideal blush appears to be one that is natural, vegan and cruelty-free, while delivering long-lasting colour, strong pigmentation, lightweight comfort and easy application.

blushes

The Blush Edit: Brands, Preferences & Benefits

<div> Nivea has experienced significant growth in its body lotions offerings, according to its growing presence on leading e-commerce platforms. From May'26 to Sep'26, the brand saw a 117% increase in its shelf share, with the largest leap of 38% taking place from Aug'26 to Sep'26 </div>

Share of shelf(%) growth from May'26 - Sep'26

share of shelf

body lotions

Nivea unstoppable rise in body lotions: Sales growth since May 2026 

<div> Harpic's shelf space in the Bathroom Cleaners category is nothing short of remarkable, outpacing the average by a staggering 6 times. The brand's commanding presence has left its closest competition Lizol, trailing behind by an impressive 5 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Harpic in the Bathroom Cleaners market. </div>

Brands share of shelf w.r.t category avg.

bathroom cleaners

Harpic dominates shelf space as best-selling Bathroom Cleaners brand

<div>The baby industry is constantly evolving, with new brands and products emerging every day.However, the baby food category is dominated by the top 4 brands: Aptamil, Cerelac, similac and Nestlé.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

baby food

Top 4 brands rule the baby food market with over 50 % share

<div> In Sep'26, Nivea saw a boost in its shelf share, reaching 41%, which secured the brand's position as the 1st-highest ranked brand in terms of shelf space for Body Lotions. This represents a significant increase from its Aug'26 shelf share of 30%. Nykaa emerged as the primary merchant responsible for this growth in Nivea's shelf presence. </div>

The Blush Edit: Brands, Preferences & Benefits

Sep '26

Sep '26

Sep '26

Sep '26

Sep '26