Have you ever wondered whether the most popular shade in lip make-up is red or pink? Then read on to discover.Guess how many lip makeup products are out there?From the digital shelves, lipsticks and lip liners occupy 80% of the shelf. The rest is occupied by lip stains, lip glosses, lip plumpers and lip primers.<img data-attachment="[object Object]" data-id="27053249785" height="205" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27053249785/original/b1iEuttxOfxnHjVoaWZ8GFpQUO1RakGzdw.png?1719559684" width="624"/> Most sought 'finish' in lip make-up products‘Matte’ is the most popular finish that customers seek.<img data-attachment="[object Object]" data-id="27053249791" height="376" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27053249791/original/85nsZx4XhimiQdnm6FFdlu5rtIDpVr3h5g.png?1719559693" width="624"/> The million dollar question - red or pink?‘Nude’ is the most popular shade with 38% share on trending shelves. Followed by 26% pink &amp; 14% red.<img data-attachment="[object Object]" data-id="27053249801" height="351" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27053249801/original/9OYdIMzGzoMXAgIIBc8b6SIbrIjPNnJBpA.png?1719559701" width="624"/> Ever wondered what’s in your lip make-up products?‘Vitamin E’ is the leading ingredient from across the lip make-up product ranges.<img data-attachment="[object Object]" data-id="27053249806" height="388" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27053249806/original/jQn_TzD-DfapRA7MO5xuvUvw59IcfURSzQ.png?1719559709" width="624"/> Meet the top brands!Maybelline, Swiss Beauty and Lakmē occupy half of the lip make-up shelf.<img data-attachment="[object Object]" data-id="27053249812" height="199" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27053249812/original/HgowzOHvrDpgVype2Vl-y30T8U0hGFfqLg.png?1719559717" width="624"/> From shades to finishes, ingredients to brands, hope you found it worthy to learn about the lip make-up products and statistics from trending shelves.

lips

Red or Pink? The lip shade dilemma solved: Dive-in to discover!

<div>The baby industry is constantly evolving, with new brands and products emerging every day.However, the baby food category is dominated by the top 3 brands: Nestlé, similac and Aptamil.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

baby food

Nestlé, similac & Aptamil: The powerhouses of the baby food market with 50 % market dominance

<div> Harpic's shelf space in the Bathroom Cleaners category is nothing short of remarkable, outpacing the average by a staggering 8 times. The brand's commanding presence has left its closest competition Cif, trailing behind by an impressive 10 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Harpic in the Bathroom Cleaners market. </div>

Brands share of shelf w.r.t category avg.

bathroom cleaners

Harpic dominates shelf space as best-selling Bathroom Cleaners brand

<div> BAJAJ heat convectors category has been steadily growing, as indicated by its rising shelf share on prominent online retailers. During the five-month period from Feb'24 to Jun'24, the brands shelf space saw a significant increase of 164%, with the most notable jump of 56% observed between Feb'24 to Mar'24. This growth showcases the growing popularity and demand for BAJAJ heat convectors </div>

Share of shelf(%) growth from Feb'24 - Jun'24

share of shelf

heat convectors

BAJAJ unstoppable rise in heat convectors: Sales growth since February 2024 

<div> L'Oréal Paris has made a big impact on the Night Creams market, making it onto the top shelf this month. Amazon has played a major role in the brand's success, contributing to its rise to the top. L'Oréal Paris's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of L'Oréal Paris will be worth watching in the coming months. </div>

Red or Pink? The lip shade dilemma solved: Dive-in to discover!

Jun '24

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