<div>The baby industry is constantly evolving, with new brands and products emerging every day.However, the baby food category is dominated by the top 3 brands: Cerelac, Nestlé and Aptamil.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

baby food

Cerelac, Nestlé & Aptamil: The powerhouses of the baby food market with 50 % market dominance

<div> Himalaya's shelf space in the Baby Care Gift Packs category is nothing short of remarkable, outpacing the average by a staggering 10 times. The brand's commanding presence has left its closest competition Eio, trailing behind by an impressive 13 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Himalaya in the Baby Care Gift Packs market. </div>

Brands share of shelf w.r.t category avg.

gift packs

Himalaya reigns supreme: Dominant shelf presence in Baby Care Gift Packs

<div> Ghadi is making its first appearance in the Liquid Detergent market, establishing its presence after having no market presence for the last 5 months. Blinkit has provided a strong platform for the brand's entry, contributing to its initial success. Ghadi's debut signals its potential to attract consumer attention. Consumers now have an exciting new option in the competitive Liquid Detergent market.</div>

Share of shelf growth to secure a position in new brands shelf.

liquid detergent

Ghadi debuts in the Liquid Detergent market, gaining initial traction

<div> Presto has made a big impact on the Brooms market, making it onto the top shelf this month. Amazon has played a major role in the brand's success, contributing to its rise to the top. Presto's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of Presto will be worth watching in the coming months. </div>

Jan '26

Jan '26

Jan '26

Jan '26