As temperatures rise, consumers are reaching for natural, refreshing hydration - and coconut water is taking center stage. Packed with electrolytes and positioned as a clean-label drink, it's winning attention on quick commerce platforms.<h3 dir="ltr" style="margin-bottom: 0pt;">Leading the pack - </h3>Brands like Raw Pressery, Storia, and Real are dominating the shelf, led by their convenience, clean formulations, and easy-to-grab packaging—especially on platforms like Blinkit.<img data-attachment="[object Object]" data-id="27061603691" height="165" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27061603691/original/XQjJo0H4VCnrLFQuXNbbU7wl6FyQ0ozWNA.png?1746187365" style="" width="590"/><h3 dir="ltr" style="margin-bottom: 0pt;">What shoppers prioritize - </h3>The demand is clear: clean and simple. Most consumers look for no added sugar and no preservatives, reinforcing the perception of coconut water as a pure, natural hydration choice.<img data-attachment="[object Object]" data-id="27061603690" height="168" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27061603690/original/-N3eItf5XG4PYk4xZQ677ZQu6CHe5b5Yxg.png?1746187364" style="" width="441"/>As wellness meets convenience, coconut water is carving a steady space in everyday refreshment. With clean labels and trusted brands leading the charge, coconut water is more than a summer sip, it’s a lifestyle pick.

coconut water

Sipping fresh: What’s trending in coconut water

<div> Klenzmo has made a big impact on the Laundry Supplies market, making it onto the top shelf this month. Blinkit has played a major role in the brand's success, contributing to its rise to the top. Klenzmo's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of Klenzmo will be worth watching in the coming months. </div>

Share of shelf growth to secure a position in top shelf.

laundry supplies

Klenzmo makes a splash with top shelf presence in Laundry Supplies

<div>The baby industry is constantly evolving, with new brands and products emerging every day.However, the baby food category is dominated by the top 3 brands: Nestlé, Cerelac and Aptamil.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Flipkart.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

baby food

Top 3 brands dominate baby food market with Over 50% market share

<div> Harpic's shelf space in the Bathroom Cleaners category is nothing short of remarkable, outpacing the average by a staggering 19 times. The brand's commanding presence has left its closest competition Cif, trailing behind by an impressive 10 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Harpic in the Bathroom Cleaners market. </div>

Brands share of shelf w.r.t category avg.

bathroom cleaners

Harpic leads the Bathroom Cleaners market with dominant shelf presence

<div> L'Oréal Professionnel has experienced significant growth in its hair masks & packs offerings, according to its growing presence on leading e-commerce platforms. From Dec'24 to Apr'25, the brand saw a 50% increase in its shelf share, with the largest leap of 17% taking place from Mar'25 to Apr'25 </div>

Sipping fresh: What’s trending in coconut water

May '25

Apr '25

Apr '25

Apr '25

Apr '25