Because not every plan comes with a prep window, and not every good hair day starts in the shower. Dry shampoo has become the quiet backup in many routines: the go-to when time, weather, or energy don’t cooperate.Guess which formulation sells best?Spray and powder formats collectively represent around 95% of dry shampoo products available online, with other variants such as gels, mousses, sheets, and foams making up the balance.<img data-attachment="[object Object]" data-id="27065581309" height="329" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27065581309/original/BrSeElJRBI8spptRPujwLDCfHI5VF46Bfw.png?1761720111" style="" width="624"/> Most sought ingredientsMagnesium, sunflower seed oil &amp; charcoal are the leading ingredients in this category.<img data-attachment="[object Object]" data-id="27065581310" height="241" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27065581310/original/_DSQU1vunTb_U4BAi-evNxza9jJabdDrvw.png?1761720119" style="" width="624"/> Why use dry shampoos?‘Excess oil’ is the prime reason for using dry shampoos.<img data-attachment="[object Object]" data-id="27065581317" height="428" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27065581317/original/OUYc_9XcJqN6scOYiyL9uWuRWfcIa1Nxvg.png?1761720131" style="" width="624"/> Top brandsBBlunt leads the pack for dry shampoo category on the digital shelves.<img data-attachment="[object Object]" data-id="27065581318" height="359" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27065581318/original/VCbA-jRGm1PJdQLbj5hngWYk_vXQ43Z7jA.png?1761720142" style="" width="624"/> As routines become more fluid and expectations shift toward instant solutions, the dry shampoo category presents valuable cues for innovation. Formats, ingredients, and usage behavior together map a space where brands can meaningfully differentiate, not by adding noise, but by aligning with how consumers actually live.

dry shampoos & conditioners

From Quick Fix to Daily Routine: The rise of Dry Shampoo

<div> In Oct'25, Harpic saw a boost in its shelf share, reaching 99%, which secured the brand's position as the 1st-highest ranked brand in terms of shelf space for Toilet Blocks & Refills. This represents a significant increase from its Sep'25 shelf share of 27%. BigBasket emerged as the primary merchant responsible for this growth in Harpic's shelf presence. </div>

Share of shelf growth from Sep'25 - Oct'25

toilet blocks & refills

Harpic takes the crown: Best in sales among top Toilet Blocks & Refills brands

<div> Harpic toilet blocks & refills category has been steadily growing, as indicated by its rising shelf share on prominent online retailers. During the five-month period from Jun'25 to Oct'25, the brands shelf space saw a significant increase of 631%, with the most notable jump of 264% observed between Sep'25 to Oct'25. This growth showcases the growing popularity and demand for Harpic toilet blocks & refills </div>

Share of shelf(%) growth from Jun'25 - Oct'25

share of shelf

Harpic unwavering growth: A steady increase in sales since June 2025  

<div>The home care industry is constantly evolving, with new brands and products emerging every day.However, the laundry detergents category is dominated by the top 4 brands: Surf Excel, Ariel, Tide and Comfort.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Blinkit.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

laundry detergents

Surf Excel, Ariel, Tide & Comfort: The powerhouses of the laundry detergents market with 50 % market dominance

<div> Harpic's shelf space in the Bathroom Cleaners category is nothing short of remarkable, outpacing the average by a staggering 3 times. The brand's commanding presence has left its closest competition Zimmerau Fraumen, trailing behind by an impressive 5 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Harpic in the Bathroom Cleaners market. </div>

From Quick Fix to Daily Routine: The rise of Dry Shampoo

Oct '25

Oct '25

Oct '25

Oct '25

Oct '25