As temperatures rise, consumers are reaching for natural, refreshing hydration - and coconut water is taking center stage. Packed with electrolytes and positioned as a clean-label drink, it's winning attention on quick commerce platforms.<h3 dir="ltr" style="margin-bottom: 0pt;">Leading the pack - </h3>Brands like Raw Pressery, Storia, and Real are dominating the shelf, led by their convenience, clean formulations, and easy-to-grab packaging—especially on platforms like Blinkit.<img data-attachment="[object Object]" data-id="27061603691" height="165" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27061603691/original/XQjJo0H4VCnrLFQuXNbbU7wl6FyQ0ozWNA.png?1746187365" style="" width="590"/><h3 dir="ltr" style="margin-bottom: 0pt;">What shoppers prioritize - </h3>The demand is clear: clean and simple. Most consumers look for no added sugar and no preservatives, reinforcing the perception of coconut water as a pure, natural hydration choice.<img data-attachment="[object Object]" data-id="27061603690" height="168" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27061603690/original/-N3eItf5XG4PYk4xZQ677ZQu6CHe5b5Yxg.png?1746187364" style="" width="441"/>As wellness meets convenience, coconut water is carving a steady space in everyday refreshment. With clean labels and trusted brands leading the charge, coconut water is more than a summer sip, it’s a lifestyle pick.

coconut water

Sipping fresh: What’s trending in coconut water

<div>The baby industry is constantly evolving, with new brands and products emerging every day.However, the baby food category is dominated by the top 3 brands: Nestlé, Cerelac and Aptamil.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Flipkart.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

baby food

Nestlé, Cerelac & Aptamil: The powerhouses of the baby food market with 50 % market dominance

<div> L'Oréal Professionnel has experienced significant growth in its hair masks & packs offerings, according to its growing presence on leading e-commerce platforms. From Jan'25 to May'25, the brand saw a 43% increase in its shelf share, with the largest leap of 17% taking place from Mar'25 to Apr'25 </div>

Share of shelf(%) growth from Jan'25 - May'25

share of shelf

hair masks & packs

L'Oréal Professionnel unstoppable rise in hair masks & packs: Sales growth since January 2025 

<div> In May'25, Surf Excel saw a boost in its shelf share, reaching 58%, which secured the brand's position as the 1st-highest ranked brand in terms of shelf space for Detergent Capsules & Tablets. This represents a significant increase from its Apr'25 shelf share of 38%. Amazon emerged as the primary merchant responsible for this growth in Surf Excel's shelf presence. </div>

Share of shelf growth from Apr'25 - May'25

detergent capsules & tablets

Surf Excel rises to rank 1 with 58% share of shelf, thanks to Amazon boost

<div> Gillette's shelf space in the Razor Blades category is nothing short of remarkable, outpacing the average by a staggering 5 times. The brand's commanding presence has left its closest competition Topaz, trailing behind by an impressive 16 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Gillette in the Razor Blades market. </div>

Sipping fresh: What’s trending in coconut water

May '25

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