Because not every plan comes with a prep window, and not every good hair day starts in the shower. Dry shampoo has become the quiet backup in many routines: the go-to when time, weather, or energy don’t cooperate.Guess which formulation sells best?Spray and powder formats collectively represent around 95% of dry shampoo products available online, with other variants such as gels, mousses, sheets, and foams making up the balance.<img data-attachment="[object Object]" data-id="27065581309" height="329" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27065581309/original/BrSeElJRBI8spptRPujwLDCfHI5VF46Bfw.png?1761720111" style="" width="624"/> Most sought ingredientsMagnesium, sunflower seed oil &amp; charcoal are the leading ingredients in this category.<img data-attachment="[object Object]" data-id="27065581310" height="241" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27065581310/original/_DSQU1vunTb_U4BAi-evNxza9jJabdDrvw.png?1761720119" style="" width="624"/> Why use dry shampoos?‘Excess oil’ is the prime reason for using dry shampoos.<img data-attachment="[object Object]" data-id="27065581317" height="428" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27065581317/original/OUYc_9XcJqN6scOYiyL9uWuRWfcIa1Nxvg.png?1761720131" style="" width="624"/> Top brandsBBlunt leads the pack for dry shampoo category on the digital shelves.<img data-attachment="[object Object]" data-id="27065581318" height="359" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27065581318/original/VCbA-jRGm1PJdQLbj5hngWYk_vXQ43Z7jA.png?1761720142" style="" width="624"/> As routines become more fluid and expectations shift toward instant solutions, the dry shampoo category presents valuable cues for innovation. Formats, ingredients, and usage behavior together map a space where brands can meaningfully differentiate, not by adding noise, but by aligning with how consumers actually live.

dry shampoos & conditioners

From Quick Fix to Daily Routine: The rise of Dry Shampoo

<div>The baby industry is constantly evolving, with new brands and products emerging every day.However, the baby food category is dominated by the top 3 brands: Nestlé, Cerelac and Aptamil.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

baby food

Nestlé, Cerelac & Aptamil: The powerhouses of the baby food market with 50 % market dominance

<div> Harpic's shelf space in the Toilet Blocks & Refills category is nothing short of remarkable, outpacing the average by a staggering 4 times. The brand's commanding presence has left its closest competition Domestos, trailing behind by an impressive 25 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Harpic in the Toilet Blocks & Refills market. </div>

Brands share of shelf w.r.t category avg.

toilet blocks & refills

Harpic leads the Toilet Blocks & Refills market with dominant shelf presence

<div> Harpic has experienced significant growth in its toilet blocks & refills offerings, according to its growing presence on leading e-commerce platforms. From Jul'25 to Nov'25, the brand saw a 414% increase in its shelf share, with the largest leap of 173% taking place from Oct'25 to Nov'25 </div>

Share of shelf(%) growth from Jul'25 - Nov'25

share of shelf

Harpic leads the toilet blocks & refills market with steady sales growth since July 2025

<div> Juicy Chemistry has made a big impact on the Lip Care market, making it onto the top shelf this month. Flipkart has played a major role in the brand's success, contributing to its rise to the top. Juicy Chemistry's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of Juicy Chemistry will be worth watching in the coming months. </div>

From Quick Fix to Daily Routine: The rise of Dry Shampoo

Oct '25

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Nov '25