The face toner category continues to evolve beyond its traditional role of cleansing, with consumers increasingly seeking products that support hydration, skin barrier health, and gentle daily skincare. Brand Landscape : Among the leading brands, Plum holds the highest share in the category, followed by Gulabari and Plix. <img data-attachment="[object Object]" data-id="27071535585" height="269" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27071535585/original/zAfv58Bj3ALvDjGD7idXdJfR4Xy2pLigKQ.png?1785818718" style="border-style: none;border-color: currentcolor;border-image: none;" width="624"/> Preferences : The leading product attribute is Natural ingredients. This shift highlights the increasing influence of conscious beauty, where purchasing decisions are driven not only by product performance but also by ingredient transparency and ethical formulations. <img data-attachment="[object Object]" data-id="27071535587" height="289" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27071535587/original/nRa8ahC6BH8rpZZ31My7RpXgbIVdKc6gVg.png?1785818732" style="border-style: none;border-color: currentcolor;border-image: none;" width="624"/> Benefits : The most sought-after benefit is Moisturizing. Consumers primarily look for face toners that provide hydration while being suitable for everyday use. <img data-attachment="[object Object]" data-id="27071535589" height="331" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27071535589/original/G2FeZjvUMR_YECYuYG5rOLw80it0BmSjzA.png?1785818741" style="border-style: none;border-color: currentcolor;border-image: none;" width="624"/> The face toner market is increasingly being shaped by consumers seeking multifunctional products that align with clean beauty principles. Brands offering natural, alcohol-free, paraben-free, and vegan formulations while delivering moisturizing, gentle, and purifying benefits are well positioned to capture continued consumer interest.

toners

Face Toners: Consumers Prioritize Clean Beauty and Gentle Hydration

<div> Harpic's shelf space in the Bathroom Cleaners category is nothing short of remarkable, outpacing the average by a staggering 7 times. The brand's commanding presence has left its closest competition Lizol, trailing behind by an impressive 5 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Harpic in the Bathroom Cleaners market. </div>

Brands share of shelf w.r.t category avg.

bathroom cleaners

Harpic leads the Bathroom Cleaners market with dominant shelf presence

<div>The grocery & gourmet foods industry is constantly evolving, with new brands and products emerging every day.However, the oats & porridge category is dominated by the top 4 brands: QUAKER, Manna, Saffola and Yoga Bar.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Flipkart.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

oats & porridge

QUAKER, Manna, Saffola & Yoga Bar: The powerhouses of the oats & porridge market with 50 % market dominance

<div> Himalaya enters the Endurance & Energy market for the first time, establishing itself after having no market presence for the last 5 months. With support from Flipkart, the brand is gaining early momentum and building a strong foundation for future growth. Himalaya's entry suggests potential to draw consumer attention. This adds a fresh choice for consumers in the competitive Endurance & Energy market. </div>

Share of shelf growth to secure a position in new brands shelf.

endurance & energy

Himalaya debuts in the Endurance & Energy market, gaining initial traction

<div> Mamaearth has made a big impact on the Body Washes market, making it onto the top shelf this month. Flipkart has played a major role in the brand's success, contributing to its rise to the top. Mamaearth's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of Mamaearth will be worth watching in the coming months. </div>

Face Toners: Consumers Prioritize Clean Beauty and Gentle Hydration

Aug '26

Aug '26

Aug '26

Aug '26

Aug '26