Body care goes beyond hydration—it’s about nourishment, protection, and repair. Consumers are increasingly choosing products that not only moisturize but also address specific skin concerns.Leading brands at a glance -  Nivea, Parachute Advansed, and Vaseline are driving the body care segment, commanding a significant presence on e-commerce platforms. With Fixderma and Cetaphil also making an impact.<img data-attachment="[object Object]" data-id="27060733354" height="152" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27060733354/original/54HN2Hu9qZz536ULyve620YWdEoF1gZDEw.png?1742814374" style="" width="624"/> Key skin concerns driving choices -  Hydration is the top priority, followed by solutions for damaged skin, tan removal, and exfoliation. Concerns like stretch marks, and cracked skin also drive demand for targeted care.<img data-attachment="[object Object]" data-id="27060733356" height="310" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27060733356/original/pr7h6PrOemqJsxmqleGt2fm4OztCPiEM7Q.png?1742814386" style="" width="523"/> The essentials consumers seek - Natural and clinically proven products lead preferences, with paraben-free and UV-protective options gaining trust. Hypoallergenic, non-comedogenic, and Ayurvedic formulations cater to niche needs.<img data-attachment="[object Object]" data-id="27060733372" height="331" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27060733372/original/6bv0SotG-0_knQYmik7LzZkUDKuikambNw.png?1742814409" style="" width="570"/> Product formats &amp; Ingredient-driven shift - The top-selling products highlight demand for deep hydration and long-lasting moisturization, with ingredients like coconut milk, almond oil, niacinamide, panthenol, and glycerin reinforcing the need for nourishing, skin-repairing formulations.<img data-attachment="[object Object]" data-id="27060733376" height="301" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27060733376/original/JCihYZfverkYAlUVYFVQFYUGxvayUd3eyA.png?1742814432" style="" width="624"/> With hydration and healing at the core of body care, brands are responding with products that offer more than just moisture—helping consumers achieve healthy, resilient skin.

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Nourishing the skin: The body care essentials

<div> Harpic's shelf space in the Bathroom Cleaners category is nothing short of remarkable, outpacing the average by a staggering 15 times. The brand's commanding presence has left its closest competition Klenzmo, trailing behind by an impressive 10 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Harpic in the Bathroom Cleaners market. </div>

Brands share of shelf w.r.t category avg.

bathroom cleaners

Harpic reigns supreme: Dominant shelf presence in Bathroom Cleaners

<div>The home care industry is constantly evolving, with new brands and products emerging every day.However, the laundry detergents category is dominated by the top 4 brands: Surf Excel, Tide, Ariel and Comfort.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon and Blinkit.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

laundry detergents

Top 4 brands rule the laundry detergents market with over 50 % share

<div> Plix has experienced significant growth in its vinegar capsules offerings, according to its growing presence on leading e-commerce platforms. From Nov'24 to Mar'25, the brand saw a 272% increase in its shelf share, with the largest leap of 133% taking place from Dec'24 to Jan'25 </div>

Share of shelf(%) growth from Nov'24 - Mar'25

share of shelf

vinegar capsules

Plix leads the vinegar capsules market with steady sales growth since November 2024

<div> In Mar'25, Amul saw a boost in its shelf share, reaching 84%, which secured the brand's position as the 1st-highest ranked brand in terms of shelf space for Condensed Milk. This represents a significant increase from its Feb'25 shelf share of 73%. Flipkart emerged as the primary merchant responsible for this growth in Amul's shelf presence. </div>

Nourishing the skin: The body care essentials

Mar '25

Mar '25

Mar '25

Mar '25

Mar '25