The chips category shows a clear preference for established brands and bold, spicy flavours, while consumers also show interest in products positioned around simpler or more acceptable ingredient profiles. Top Brands :  Lay’s leads the chips segment with 28.1% share, followed by Bingo Chips at 20.8%. Together, the two brands account for nearly half of the category. <img data-attachment="[object Object]" data-id="27072823055" height="312" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27072823055/original/WlgPGG-AYZtER4mF_UPhlx3blCQAo9qNAw.png?1791166905" style="border-style: none;border-color: currentcolor;border-image: none;" width="624"/> Flavour Preferences :  When it comes to flavours, spicy and chilli-led profiles dominate consumer preferences. The combined preference for Chilli and Spicy flavours is 43%, highlighting a strong inclination toward bold and fiery taste profiles. Cream &amp; Onion follows as the leading milder/creamy option at 16%, while traditional Masala accounts for 10%. <img data-attachment="[object Object]" data-id="27072823056" height="288" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27072823056/original/B4y1DnX7hg7Vl7zXJEw6o_9a-PaCZLnvYg.png?1791166911" style="border-style: none;border-color: currentcolor;border-image: none;" width="624"/> What Consumers Prefer : Beyond brand and flavour, the category also reflects interest in ingredient and formulation attributes. The largest preference shown in the data is for “No Artificial Colors,” followed by claims such as Gluten Free, Cholesterol-Free, No Added Preservatives, GMO Free and Trans-Fat Free. <img data-attachment="[object Object]" data-id="27072823057" height="321" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27072823057/original/yHgwtcmqBhg6KkoiftnQJMdl0env7cSwsg.png?1791166919" style="border-style: none;border-color: currentcolor;border-image: none;" width="624"/> The chips market is led by Lay’s and Bingo, but remains highly fragmented beyond the top brands. Flavour preferences strongly favour chilli and spicy profiles, while product attributes such as “No Artificial Colors” indicate growing attention to ingredient-related claims.

chips

Chips: Brand Leaders, Flavour Preferences & Consumer Choices

<div> Gillette's shelf space in the Razor Blades category is nothing short of remarkable, outpacing the average by a staggering 5 times. The brand's commanding presence has left its closest competition Bombay Shaving Company, trailing behind by an impressive 25 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Gillette in the Razor Blades market. </div>

Brands share of shelf w.r.t category avg.

razor blades

Gillette dominates shelf space as best-selling Razor Blades brand

<div>The home care industry is constantly evolving, with new brands and products emerging every day.However, the dishwashing supplies category is dominated by the top 4 brands: Vim, Exo, Finish and Dettol.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Blinkit.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

dishwashing supplies

Vim, Exo, Finish & Dettol: The powerhouses of the dishwashing supplies market with 50 % market dominance

<div> Agri Club is making its first appearance in the Whole Grains market, establishing its presence after having no market presence for the last 5 months. Flipkart has provided a strong platform for the brand's entry, contributing to its initial success. Agri Club's debut signals its potential to attract consumer attention. Consumers now have an exciting new option in the competitive Whole Grains market.</div>

Share of shelf growth to secure a position in new brands shelf.

whole grains

Agri Club debuts in the Whole Grains market, gaining initial traction

<div> Ladyspeedstick has made a big impact on the Deodorants & Antiperspirants market, making it onto the top shelf this month. Flipkart has played a major role in the brand's success, contributing to its rise to the top. Ladyspeedstick's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of Ladyspeedstick will be worth watching in the coming months. </div>

Chips: Brand Leaders, Flavour Preferences & Consumer Choices

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Oct '26