<p dir="ltr" style="margin-bottom: 0pt;"><span style="color: rgb(0, 0, 0);">Within fragrances, body sprays and mists are emerging as a strong everyday choice, balancing accessibility with variety.</span></p><h3 dir="ltr" style="margin-bottom: 0pt;"><span style="color: rgb(0, 0, 0);"><strong>Category context - </strong></span></h3><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(0, 0, 0);">Body sprays and mists already account for over a fifth of the fragrance shelf, placing them just behind eau de perfume and deodorants. They also sit ahead of perfumes and sets - underlining their growing role as an everyday fragrance choice.</span></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);"><span style="border:none;display:inline-block;overflow:hidden;"><img data-attachment="[object Object]" data-id="27064236986" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27064236986/original/Y0PqMoSP-u9nVKdpGWn4gUipFXXTRctnJg.png?1756468895" style="" width="516"/></span></span></span><br/></p><h3 dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(0, 0, 0);"><strong>Brand momentum - </strong></span></h3><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(0, 0, 0);">Bath &amp; Body Works and Victoria’s Secret dominate, together contributing nearly half of the category’s sales velocity. Indian players like Forest Essentials, Aqualogica, and Plum add competitive depth with fresher positioning.</span></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);"><span style="border:none;display:inline-block;overflow:hidden;"><img data-attachment="[object Object]" data-id="27064236873" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27064236873/original/9ogdLCZUxSW30msAObm0OTCzx3Bq_e6xgg.png?1756468695" style="" width="624"/></span></span></span><br/></p><p dir="ltr" style="margin-bottom: 0pt;"><span style="color: rgb(0, 0, 0);"><strong>Consumer preference -</strong></span></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(0, 0, 0);">Fresh and floral scents top the charts, while fruity, musk, and jasmine add breadth. A mix of playful and sophisticated notes ensures appeal across both younger and premium shoppers.</span></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);"><span style="border:none;display:inline-block;overflow:hidden;"><img data-attachment="[object Object]" data-id="27064236854" height="349" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27064236854/original/S65060qWXOvE9UAWWLl4tS5TXnjuRioVQg.png?1756468685" style="" width="491"/></span></span></span><br/></p><p dir="ltr" style="margin-bottom: 0pt;"><span dir="ltr" style="color: rgb(0, 0, 0);">With body sprays and mists carving a clear identity in the fragrance aisle, the category is well-positioned to scale everyday fragrance occasions.</span></p>

Nykaa

Plum

Plum BodyLovin' Vanilla Vibes Body Mist For A Long Lasting Vanilla Fragrance(150ml)

<p>Introducing Refresh+ On the Go Set of 3 Perfume Body Mist - a carefully curated aromatic symphony of sweet, sensual & floral fragrances in one single box! Infused with the invigorating scents of Sun-Kissed Vanilla, Dewy Floral Kiss & Sweet Summer Kiss, this mini body mist set is a perfect travel buddy and an obvious gifting choice.Let’s dive in & take a whiff. First up is Sun-Kissed Vanilla Perfume Body Mist - a fragrance inspired by delicious desserts, adorned with sweet notes of Vanilla & Caramel. Its warm & tropical top notes beautifully complement the heart & base notes of creamy vanilla & rich amber, making you smell sinfully delicious from dawn till dusk. Next is Dewy Floral Kiss Perfume Body Mist - a spring-inspired floral fragrance crafted with a refreshing fusion of blooming lilies, a dash of citrus & a pinch of musk- right from the Lily of the Valley. Its opening notes of fruity & aquatic fragrance blend effortlessly with the heart & base notes of citrus & sandalwood, making it an enticing floral bouquet in a bottle! Hold up, the most seductive fragrance of all is yet to arrive. Living up to its name, Sweet Summer Kiss is like a sensual whiff of strawberries with toppings of nectarine & musk. What makes this kit even more alluring? Infused with Hyaluronic Acid & Zemea, this refreshing body mist set delivers intense hydration to your skin & keeps irritation at bay. Plus, it’s crafted for both skin & hair, ensuring compliments follow you, wherever you go!</p><p><b>Benefits:</b></p><ul><li><b> Travel-Friendly:</b> Mini mists, mighty impact! Pocket-sized, the Refresh+ On the Go Perfume Body Mist comes handy. Just toss it in your daily carry bag or make it a part of travel essentials for a refreshing fragrance that lasts.</li><li><b> Double-Duty Mist for Hair & Body:</b> A body mist that does twice the hustle? Yes please! Refreshing & long-lasting, these perfume body mists are safe to use on body and hair. </li><li><b> Non-Irritating & Hydrating:</b> Intense hydration minus skin irritation! Infused with Zemea & Hyaluronic Acid, these mini body mists hydrate skin and keep irritation at bay. </li></ul><br><p><b>About the Brand:</b> Aqualogica is a skincare brand that carefully creates products to suit every requirement. Their products are made from natural ingredients and keep the skin fresh, hydrated and nourished. Aqualogica has a variety of skin care products ranging from sheet masks, moisturizers, gels, etc.</p><ul><li><b> Sun Kissed Vanilla:</b> Denatured Ethyl Alcohol, Diethyl Phthalate, Butylated Hydroxytoluene, Zemea, Triethyl Citrate, Glycerin, Hyaluronic Acid, Aqua, Galaxolide, Hedione, Raspberry Ketone, Alcohol content:</b> Denatured Ethyl Alcohol (95%v/v)80%w/w.</li><li><b> Dewy Floral Kiss:</b> Denatured Ethyl Alcohol, Diethyl Phthalate, Butylated Hydroxytoluene, Zemea, Triethyl Citrate, Glycerin, Hyaluronic Acid, Aqua, Florol, Benzyl Acetate, Citronellol, Galaxolide, Linalool, Phenyl Ethyl Alcohol, Alcohol content:</b> Denatured Ethyl Alcohol (95%v/v)80%w/w</li><li><b> Sweet Summer Kiss:</b> Denatured Ethyl Alcohol, Diethyl Phthalate, Butylated Hydroxytoluene, Zemea, Triethyl Citrate, Glycerin, Hyaluronic Acid, Aqua, Florol, Benzyl Acetate, Citronellol, Galaxolide, Linalool, Phenyl Ethyl Alcohol, Alcohol content:</b> Denatured Ethyl Alcohol (95%v/v)80%w/w</li></ul><ul><li> Spritz on your hair & body</li><li> Don’t rub, let it dry naturally</li><li> Use on bare skin or bare clothes</li></ul>

Aqualogica Refresh + On The Go perfume Body Mist Set of 3

Nykaa Wanderlust Deodorant Spray for Women, Country Rose, Long Lasting Floral Freshness, Upto 48 Hrs(150ml)

Wanderlust French Lavender Fragrance Mist For Her(200ml)

<p>Stay fresh and scented for hours with Layer'r Wottagirl Body Spray, Vanilla Twist, which is a blend of warm vanilla notes and a hint of coconut. It is made up of a rich and seductive fragrance. </p><ul><li>Leaves you feel fresh and confident all throughout the day.</li><li>Adds a bold and passionate look to your personality with its sensuous fragrance.</li><li>Suitable for all skin types.</li></ul><p><b>Additional information: </b> Layer'r is one of India's fastest emerging brands of personal care and styling products. Layer'r Wottagirl is India's first clear body splash. </p><br><br><p>Explore the entire range of <a href="https://www.nykaa.com/fragrance/women/body-mist-spray/c/970?ptype=lst&id=970" target=_blank> <u>Body Mist/Spray</u></font></a> available on Nykaa. Shop more <a href="https://www.nykaa.com/brands/layer-r/c/1767?ptype=brand&id=1767" target=_blank> <u>Layer'r</u></font></a> products here.You can browse through the complete world of <a href="https://www.nykaa.com/brands/layer-r/c/1767?ptype=brand&id=1767&category_filter=970&sort=popularity" target=_blank> <u> Layer'r Body Mist/Spray </u></font></a>.<p>Spray on underarms, and/or other body parts, at a minimum distance of 15 cms. Do not spray on clothes.</p>

Layer'r Wottagirl Vanilla Twist Fragrant Body Splash

Best selling products

body sprays & mists

Body spray & mist: Light fragrance, strong preference

<div> <p> <b>Harpic</b>'s shelf space in the Bathroom Cleaners category is nothing short of remarkable, outpacing the average by a staggering <b>4</b> times.</p> <p>The brand's commanding presence has left its closest competition <b>Cif</b>, trailing behind by an impressive <b>10</b> times in terms of its share of shelf.</p> <p>These figures are a testament to the unwavering popularity and success of <b>Harpic</b> in the Bathroom Cleaners market.</p> </div>

Brands share of shelf w.r.t category avg.

bathroom cleaners

Harpic leads the Bathroom Cleaners market with dominant shelf presence

<div><p>The <b>grocery & gourmet foods</b> industry is constantly evolving, with new brands and products emerging every day.</p><p>However, the <b>ice cream & novelties</b> category is dominated by the top <b>3</b> brands: <b>Amul, Kwalitywalls and Havmor</b>.</p><p>These powerhouses hold more than <b>50%</b> of the market share and maintain this dominance consistently across leading merchants such as <b>BigBasket</b>.</p><p>This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</p></div>

Top brands market share

ice cream & novelties

Top 3 brands rule the ice cream & novelties market with over 50 % share

<div> <p> In Aug'25, <b>Lakmé India</b> saw a boost in its shelf share, reaching <b>68%</b>, which secured the brand's position as the <b>1st</b>-highest ranked brand in terms of shelf space for Cc Creams.</p> <p> This represents a significant increase from its Jul'25 shelf share of <b>47%</b>.</p> <p> <b>Flipkart</b> emerged as the primary merchant responsible for this growth in Lakmé India's shelf presence.</p> </div>

Share of shelf growth from Jul'25 - Aug'25

cc creams

Lakmé India rises to rank 1 with 68% share of shelf, thanks to Flipkart boost

<div> <p> <b>L'Oréal Paris</b> has experienced significant growth in its <b>night creams</b> offerings, according to its growing presence on leading e-commerce platforms.</p> <p> From Apr'25 to Aug'25, the brand saw a <b>127%</b> increase in its shelf share, with the largest leap of <b>68%</b> taking place from <b>Apr'25 to May'25</b> </p>  <p>  </p> </div>

Body spray & mist: Light fragrance, strong preference

Aug '25

Aug '25

Aug '25

Aug '25

Aug '25