Have you ever wondered whether the most popular shade in lip make-up is red or pink? Then read on to discover.Guess how many lip makeup products are out there?From the digital shelves, lipsticks and lip liners occupy 80% of the shelf. The rest is occupied by lip stains, lip glosses, lip plumpers and lip primers.<img data-attachment="[object Object]" data-id="27053249785" height="205" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27053249785/original/b1iEuttxOfxnHjVoaWZ8GFpQUO1RakGzdw.png?1719559684" width="624"/> Most sought 'finish' in lip make-up products‘Matte’ is the most popular finish that customers seek.<img data-attachment="[object Object]" data-id="27053249791" height="376" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27053249791/original/85nsZx4XhimiQdnm6FFdlu5rtIDpVr3h5g.png?1719559693" width="624"/> The million dollar question - red or pink?‘Nude’ is the most popular shade with 38% share on trending shelves. Followed by 26% pink &amp; 14% red.<img data-attachment="[object Object]" data-id="27053249801" height="351" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27053249801/original/9OYdIMzGzoMXAgIIBc8b6SIbrIjPNnJBpA.png?1719559701" width="624"/> Ever wondered what’s in your lip make-up products?‘Vitamin E’ is the leading ingredient from across the lip make-up product ranges.<img data-attachment="[object Object]" data-id="27053249806" height="388" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27053249806/original/jQn_TzD-DfapRA7MO5xuvUvw59IcfURSzQ.png?1719559709" width="624"/> Meet the top brands!Maybelline, Swiss Beauty and Lakmē occupy half of the lip make-up shelf.<img data-attachment="[object Object]" data-id="27053249812" height="199" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27053249812/original/HgowzOHvrDpgVype2Vl-y30T8U0hGFfqLg.png?1719559717" width="624"/> From shades to finishes, ingredients to brands, hope you found it worthy to learn about the lip make-up products and statistics from trending shelves.

lips

Red or Pink? The lip shade dilemma solved: Dive-in to discover!

<div>The baby industry is constantly evolving, with new brands and products emerging every day.However, the baby food category is dominated by the top 3 brands: Nestlé, Aptamil and similac.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon and Flipkart.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

baby food

Top 3 brands rule the baby food market with over 50 % share

<div> Ariel makes its first move into the Laundry Supplies market, establishing itself after having no market presence for the last 5 months. With the backing of Amazon, the brand is already seeing early progress, setting the stage for further success. Ariel's debut hints at the ability to attract consumer interest. Consumers now have an exciting new choice in the dynamic Laundry Supplies market. </div>

Share of shelf growth to secure a position in new brands shelf.

laundry supplies

Ariel breaks into the Laundry Supplies scene, drawing attention on Amazon

<div> Mtr Foods's shelf space in the Instant Snacks & Breakfast Mixes category is nothing short of remarkable, outpacing the average by a staggering 13 times. The brand's commanding presence has left its closest competition Gits, trailing behind by an impressive 4 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Mtr Foods in the Instant Snacks & Breakfast Mixes market. </div>

Brands share of shelf w.r.t category avg.

instant snacks & breakfast mixes

Mtr Foods leads the Instant Snacks & Breakfast Mixes market with dominant shelf presence

<div> In Nov'24, Deconstruct saw a boost in its shelf share, reaching 17%, which secured the brand's position as the 1st-highest ranked brand in terms of shelf space for Lip Care. This represents a significant increase from its Oct'24 shelf share of 11%. Amazon emerged as the primary merchant responsible for this growth in Deconstruct's shelf presence. </div>

Red or Pink? The lip shade dilemma solved: Dive-in to discover!

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